In April 2020 Serena Mah received a phone call to help launch a national network to provide support to Asian communities suffering from rising anti-Asian racism and violence. Within 10 days, the network was mobilized and commanded national media headlines. The network also launched an online reporting tool to gather data on racism and provide mental health support for targets of racism.
In just a year, ACT2endracism has led the way with educational webinars and collaboration with over 50 communities, thousands of Canadians, and government at all levels.
As a first-generation Canadian, Serena Mah is thrilled to partner with The Action, Chinese Canadians Together (ACCT) Foundation to build the capacity of Chinese-Canadian leaders.
By offering marketing and communication support, Serena Mah is able to help with media outreach and build relationships with Chinese communities and help share stories that otherwise may not hit mainstream channels. It’s always with great pleasure when a personal journey and professional journey can coincide.
Serena Mah first met Amarjeet Sohi as a reporter at city hall and followed his story as a Member of Parliament and eventually worked with him on his successful bid as the first South Asian Mayor of Edmonton. Her role as a video producer entailed two highly viewed videos which helped share his story as a person who came to Canada with a hard work ethic and a dream.
Serena helped launch his campaign as the host of his virtual announcement. She worked closely with the new mayor with speech delivery and performance helping him and his team shape his message. It’s with great honour to work with amazing leaders with a focus on social justice.
The Serena Mah Consulting Team worked with the Asian Heritage Foundation to plan and lead a month of events celebrating Asian Heritage. In addition to coordinating community events , social media management and relaunching the AHF website and brand, Serena Mah created and hosted the virtual kickoff event which was seen by thousands of Canadians.
It was a showcase of rich culture but also a deep discussion of legislative racism and the roots of anti-Asian sentiment. And for Serena Mah personally, it was an honour to work with prominent Asian Canadians such as Teresa Woo-Paw and Cesar Cala, who have charted the way for Asian Canadians for decades. As a first generation Canadian, Serena shared these thoughts at the finale of Asian Heritage Month.
Atlas Growers came onto the scene in Alberta with a major story to share. Serena Mah Consulting helped share that story of a commitment to quality and research through its partnership with household name horticulturalist, Jim Hole, through videography, press events, and social media.
Serena's partnership continues today with regular press updates with the Atlas Growers, which now has expanded internationally and is now linked with major partners such as Harvard University and Shopper’s Drug Mart.
Serena Mah worked alongside CMHA Edmonton to develop several video campaigns to showcase many services: 211 hotline, suicide bereavement, and affordable housing. At its annual fundraiser, Serena Mah hosted the virtual fundraiser which showcased the team’s video production. We thank CMHA and all the participants for their vulnerability and for allowing us the opportunity to share your stories.
This independent task force was appointed by Edmonton’s city council. The group was made up of community members with diverse and lived experience with racism and marginalization. The Task Force mandate was to look into solutions on how to improve the safety ecosystem.
Serena Mah Consulting worked with the Task Force and listened and learned, eventually helping shape the recommendations into a report and video outlining problems and solutions to policing. 13 out 14 solutions were accepted. The 14th controversial recommendation of a funding freeze will be debated more before a final decision is made.
Mark Cherrington is an amazing community builder known for his helping hand. When he lost his job at legal aid he wanted to keep doing what he does best - showing up when there was no one left to call. Cherrington offers support in complicated child welfare cases, human rights violations or even delivering diapers and baby formula.
Serena Mah produced a video campaign to anchor a fundraiser to sustain his work. Before this, he had relied on ad hoc donations on social media. By creating a fundraising channel his work is now supported by monthly donations and he’s able to do what he loves; helping others.
Asian Heritage Month highlights the play, "Hold These Truths", the powerful story of Dr. Gordon Hirabayashi, an American Japanese who took his legal battle to the Supreme Court after defying internment orders in the Second World War. Though he lost his battle, he became a prominent human rights activist in Edmonton. He's also well known for his dedication to anti-racism causes and as Sociology Chair at the University of Alberta. Serena Mah Consulting worked with the University of Alberta & the Edmonton Japanese Community Associate to raise awareness and creating and hosting an anti-racism panel.
The John Humphrey Centre for Peace and Human Rights in Edmonton leads the way in education, but there is a misconception it offers services. That’s because Covid-19 uncovered gaps in services leaving thousands of people without. JHC stepped in and continues to support the community.
Serena Mah continues to work with JHC crafting a communication strategy to focus its story, working closely with the board and executive director to chart a new direction to tell its story, expand its network and create sustainable funding.
Serena Mah has the distinct pleasure of working with the First Nation where she grew up. She began media relations for the First Nation when its appeal for the duty to consult hit the Supreme Court in 2018. Since then, Serena has continued to provide media advice and now is working closely with Chief Peter Powder and council as they chart their strategic direction into the future. Her team is excited to work on video production and a website refresh along with creating content for social media and the website. It’s a great honour to share the stories of the amazing Mikisew on a land she grew up on.
"Serena Mah is a true storyteller. She has a wealth of experience as a communicator and has the inside story on media. She has worked with my team on many levels and her work as a performance coach elevates and nurtures the storyteller in every one of us."
- Stephen Mandel -
Alberta Party Leader
"After 25 years with Legal Aid, I lost my job. Set adrift, I wanted to continue doing what I love best, helping people. I needed to maintain financial sustainability. Serena was my compass and anchor. She and her team shared my story and helped kickstart a fundraising campaign. Serena went well beyond and brought in a visual and social media strategy that lifted my profile and harnessed a sustainable community funding stream. Today I am my own employer, and haven’t missed a beat advocating and fighting for our most vulnerable. Thank you Serena, without your help, I wouldn’t have made it!"
- Mark Cherrington -
Coalition for Justice and Human Rights
"Serena has continuously been an effective media liaison for Atlas Biotechnologies for several years. Her experience and energy make her an incredible media asset, providing assistance in preparing and coordinating press conferences, media releases, interviews, and more."
- Sheldon Croome -
President & CEO, Atlas Biotechnologies
"It was a pleasure meeting and working with Serena Mah, from first meeting her we found that we just clicked and were on the same page. Her communication and process were seamless and clear! I would recommend Serena to anyone looking to build their brand presence using the ultimate resource: relationships!"
- Eric Cheng -
ECC Marketing and Creative, YEGpeople
“Serena Mah was incredibly helpful to our team. Her video production was professional in every way, but that was only the beginning of the value that she provided. A natural coach, she put our Members of the Legislative Assembly at ease and helped them deliver their messages with impact and creativity. This process helped them to bring their very best to the camera to achieve great results.”
- Kevin Weidlich -
Alberta Party Chief of Staff
"FutureCite 150 Society was pleased to engage Serena Mah for media, communication and hosting services for the Canada150in150 Initiative. Her unique ability in storytelling was invaluable in helping our team to engage Albertans, citizens, communities and companies to share their digital stories with our project. Serena brings valued media outreach and her experience and skills at script writing were crucial during publicity/media events, and for our Canada150in150 Celebration Finale and Honouring Awards Ceremony at Rogers Place on July 1."
- FutureCite 150 Society -
“Serena was a key project leader for an event that EIA co-hosted. She offered us great strategic advice, worked with our team as we nailed down key details and then did a super job hosting the event and a panel of community and industry leaders. We all appreciated Serena’s excellent advice, good humour and ability to make the event memorable for a broad spectrum of attendees.”
- Lynn Wyton -
Edmonton International Airport
Thank you so much for the beautiful program that you planned and executed for the Dr. Gordon Hirabayashi antiracism project! You have a heart-felt voice and a beautiful manner of engaging the audience with your rich experiences and stories!
- Olenka Bilah -
Edmonton Japanese Community Association
“Serena provided members of City Council with a valuable understanding of the media ecosystem and news cycle, along with a set of helpful tools to navigate interviews.”
- Mike Berezowky | Communications Director, City of Beaumont
Serena Mah Consulting Inc. prides itself on aligning with community partners by sharing their stories as they try to spark change in the world. Social advocacy is not just a buzzword. It's about diversity, equality, safety, and true inclusion while recognizing the intersectionality of class, race, gender, and ability. It's about empathy and compassion. It's a gift to do what you love and we appreciate your trust.
We acknowledge that we are on Treaty 6 territory, a traditional meeting grounds, gathering place and travelling route to the Cree, Saulteaux, Blackfoot, Métis, Dene and Nakota Sioux. We acknowledge the many First Nations, Métis and Inuit whose footsteps have marked these lands for centuries. We respect the privilege of creating, living, and playing on this beautiful space and we are grateful.
Copyright © 2021 Serena Mah Consulting - All Rights Reserved.
Ready. Set. READ! is Edmonton Public Library's early literacy program that sends books to children all over Edmonton from the day they are born to the time they reach 5 years old.
Every month, each child in the program receives a new, age-appropriate book, waiting for them in their mailbox. These books are theirs to keep, and together we build up their very own personal library.
Our team was delighted and thrilled to donate our time to this important project to make literacy more readily available. Consider donating to EPL's Ready. Set. READ! program this Giving Tuesday.