Serena has deep roots in media and storytelling

I am grateful to have the trust of many respected people with a great story to share. My team helps businesses and individuals empower and expand their brands in traditional, digital and social media. Life is about moments and it’s essential to any story. They can be captured at a press conference, in a social media post, a video, or a conversation. I have had the privilege of telling stories for 20 years as a TV journalist in Alberta. I am now writing a beautiful, ever evolving, new chapter in my own journey. Terrific stories seem to follow me wherever I go. I hear them as I shake hands in the community or at the neighbourhood park. And like any good story it starts with a connection. My team is an experienced group of storytellers with a dynamic and creative touch. We would love the opportunity to devise a strategy with you to make a lasting impression.

Edmonton's New Mayor

In the final days of a campaign, Amarjeet Sohi, launches a new video in collaboration with Serena Mah Consulting in his bid to become the next mayor. The second video outlined his vision and was widely viewed during a critical time. Amarjeet Sohi, eventually became Edmonton won by a major margin over his competitors and made history as the first south Asian Mayor.

"Believe Us"

An independent task force appointed by Edmonton city council looked at the safety ecosystem after many shared stories about how they don’t feel safe calling police for help. This group with lived experience examined and researched ways to improve the system. They set out to convince those in power to “believe us”. This is their story.

Amarjeet Sohi announces he's running for Edmonton Mayor 2021

Storytelling is difficult on most days, even more so with strict COVID-19 public health orders. We had to be creative in this project but it was made easier because Edmonton’s newest mayoralty candidate, Amarjeet Sohi is incredibly inspiring. He brings to this city a story of hard work, tenacity, and commitment. We channeled those values in his opening video.

"An Inspiring Teacher"

I am a broadcast and online journalism student at BCIT and was able to hear your knowledge in our media relations class. I very much so appreciate the time you took to talk with us, and I loved hearing everything you had to say. You are really inspiring and amazing and I love hearing how hard you work. I hope that I will be half as amazing as you are when I can get in the field and aspire to be as hardworking as you are. performance coach elevates and nurtured the storyteller in every one of us."

- Jayci Chambers -

"Serena was my compass and anchor"

"After 25 years with Legal Aid, I lost my job. Set adrift, I wanted to continue

doing what I love best, helping people. Serena was my compass and anchor. She and her team devised a social campaign, which lifted my profile and harnessed a sustainable community funding stream. Today I am my own employer, and haven’t missed a beat advocating and fighting for our most vulnerable. Thank you Serena, without your help, I wouldn’t have made it!"

- Mark Cherrington -

"A gem to work with!"

"Serena Mah is a true storyteller. She has a wealth of experience as a communicator and has the inside story on media. She has worked with my team on many levels as a consultant and her work as a performance coach elevates and nurtured the storyteller in every one of us."

- Stephen Mandel -

Serena Mah Consulting Inc. prides itself on aligning with community partners trying to make a difference in the world. Social Advocacy is not just a buzzword. It’s about diversity, equality, safety and true inclusion while recognizing the intersectionality of class, race, gender, and ability. it's about empathy and compassion. It’s a gift to do what you love and we appreciate your trust.