Serena has deep roots in media and storytelling.
I am grateful to have the trust of many respected people with a great story to share. My team helps businesses and individuals empower and expand their brands in traditional, digital and social media. Life is about moments and it’s essential to any story. They can be captured at a press conference, in a social media post, a video, or a conversation. I have had the privilege of telling stories for 20 years as a TV journalist in Alberta. I am now writing a beautiful, ever evolving, new chapter in my own journey. Terrific stories seem to follow me wherever I go. I hear them as I shake hands in the community or at the neighbourhood park. And like any good story it starts with a connection. My team is an experienced group of storytellers with a dynamic and creative touch. We would love the opportunity to devise a strategy with you to make a lasting impression.
Against the Tides of Racism Podcast
Thank you Dr. Gina Ko for sharing my story about growing up Chinese in Canada on a First Nation and navigating three cultures as a journalist on two national networks. We talk candidly about racism, belonging, family, and hope.
"Believe Us"
An independent task force appointed by Edmonton city council looked at the safety ecosystem after many shared stories about how they don’t feel safe calling police for help. This group with lived experience examined and researched ways to improve the system. They set out to convince those in power to “believe us”. This is their story.
Storytelling is difficult on most days, even more so with strict COVID-19 public health orders. We had to be creative in this project but it was made easier because Edmonton’s newest mayoralty candidate, Amarjeet Sohi is incredibly inspiring. He brings to this city a story of hard work, tenacity, and commitment. We channeled those values in his opening video.
A Few of my partners
