Serena has deep roots in media and storytelling

I am grateful to work with so many trusted partners, respected people with an incredible story to share. My team helps businesses and individuals empower and expand their brands in traditional, digital and social media. Life is about moments. They can be captured at a press conference, in social media, a video, or a photo. Terrific stories seem to follow me wherever I go. I hear them as I shake hands in the community or at the neighbourhood park. And like any good story it starts with a connection.I have had the privilege of telling stories for 20 years as a TV journalist at two national networks in Canada. I am now writing a beautiful, ever evolving, new chapter in my journey. My team is an experienced group of storytellers with a dynamic and creative touch. We would love the opportunity to devise a strategy with you to make a lasting impression.

The Edmonton Federation of Community Leagues

The city of Edmonton is unique with 162 community leagues which knit us all together. The Edmonton Federation of Community Leagues showcased its story at city council during budget deliberations.

Edmonton's New Mayor

Storytelling is difficult on most days, even more so with COVID-19. Edmonton’s then, new mayoralty candidate, Amarjeet Sohi mobilized a movement of hope. He brings to this city a story of hard work, tenacity, and commitment. We channeled his inspiration, grit and compassion in his opening video.

"Believe Us"

An independent task force appointed by Edmonton city council looked at the safety ecosystem after many shared stories about how they don’t feel safe calling police for help. This diverse group with lived experience examined and researched ways to improve the system. They set out to convince those in power to “believe us” that not everyone trusts those who are supposed to protect them. This is their story.

“Serena provided members of City Council with a valuable understanding of the media ecosystem and news cycle, along with a set of helpful tools to navigate interviews.”

- Mike Berezowky | Communications Director, City of Beaumont

"An Inspiring Teacher"

I am a broadcast and online journalism student at BCIT and was able to hear your knowledge in our media relations class. I very much so appreciate the time you took to talk with us, and I loved hearing everything you had to say. You are really inspiring and amazing and I love hearing how hard you work. I hope that I will be half as amazing as you are when I can get in the field and aspire to be as hardworking as you are. performance coach elevates and nurtured the storyteller in every one of us."

- Jayci Chambers -

"Serena was my compass and anchor"

"After 25 years with Legal Aid, I lost my job. Set adrift, I wanted to continue doing what I love best, helping people. Serena was my compass and anchor. She and her team devised a social campaign, which lifted my profile and harnessed a sustainable community funding stream. Today I am my own employer, and haven’t missed a beat advocating and fighting for our most vulnerable. Thank you Serena, without your help, I wouldn’t have made it!"

- Mark Cherrington -

"A gem to work with!"

"Serena Mah is a true storyteller. She has a wealth of experience as a communicator and has the inside story on media. She has worked with my team on many levels as a consultant and her work as a performance coach elevates and nurtured the storyteller in every one of us."

- Stephen Mandel -

Serena Mah Consulting Inc. prides itself on aligning with community partners trying to make a difference in the world. Social Advocacy is not just a buzzword. It’s about diversity, equality, safety and true inclusion while recognizing the intersectionality of class, race, gender, and ability. It's about empathy and compassion. It’s a gift to do what you love and we appreciate your trust.

We acknowledge that we are on Treaty 6 territory, a traditional meeting grounds, gathering place and travelling route to the Cree, Saulteaux, Blackfoot, Métis, Dene and Nakota Sioux. We acknowledge the many First Nations, Métis and Inuit whose footsteps have marked these lands for centuries. We respect the privilege of creating, living, and playing on this beautiful space and we are grateful.