Behind the scenes with Serena Mah and Mayor-Elect Amarjeet Sohi during his bid to become Edmonton’s mayor as they work on scripts for his video campaign.
Honoured to be included in a Pan-Asian cultural celebration. Here's a look behind the scenes as we took production into my home. We shared the story of the Model Minority and how it has shaped my career in public relations and as a former journalist.
I believe we can affect change by targeting top echelons for inclusion and diversity and with our youth. My 14 year old has been by my side during my professional journey as a journalist and now on my public relations journey. Here's what he saw during the production. This is a proud mom moment.
I love watching a script come alive. Hours of work, planning, and writing a story for a political candidate. Pacing, inflection and one word CAN change a sentence.
Listen to now-Mayor Amarjeet Sohi.
My team worked for weeks on a series of videos to showcase the work of the Canadian Mental Health Association. The Distress Line and Suicide Bereavement is a lifeline to those struggling with mental health.
Serena Mah Consulting Inc. prides itself on aligning with community partners by sharing their stories as they try to spark change in the world. Social advocacy is not just a buzzword. It's about diversity, equality, safety, and true inclusion while recognizing the intersectionality of class, race, gender, and ability. It's about empathy and compassion. Doing what you love is a gift, and we appreciate your trust.
We acknowledge that we are on Treaty 6 territory, a traditional meeting ground, gathering place, and travelling route for the Cree, Saulteaux, Blackfoot, Métis, Dene, and Nakota Sioux. We also acknowledge the many First Nations, Métis, and Inuit whose footsteps have marked these lands for centuries. We respect the privilege of creating, living, and playing in this beautiful space and are grateful.
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