Behind the scenes with Serena Mah and Mayor-Elect Amarjeet Sohi during his bid to become Edmonton’s mayor as they work on scripts for his video campaign.
Honoured to be included in a Pan-Asian cultural celebration. Here's a look behind the scenes as we took production into my home. We shared the story of the Model Minority and how it has shaped my career in public relations and as a former journalist.
I believe we can affect change by targeting top echelons for inclusion and diversity and with our youth. My 14 year old has been by my side during my professional journey as a journalist and now on my public relations journey. Here's what he saw during the production. This is a proud mom moment.
I love watching a script come alive. Hours of work, planning, and writing a story for a political candidate. Pacing, inflection and one word CAN change a sentence.
Listen to now-Mayor Amarjeet Sohi.
My team worked for weeks on a series of videos to showcase the work of the Canadian Mental Health Association. The Distress Line and Suicide Bereavement is a lifeline to those struggling with mental health.
Serena Mah Consulting Inc. prides itself on aligning with community partners trying to make a difference in the world. Social Advocacy is not just a buzzword. It’s about diversity, equality, safety and true inclusion while recognizing the intersectionality of class, race, gender, and ability. It's about empathy and compassion. It’s a gift to do what you love and we appreciate your trust.
We acknowledge that we are on Treaty 6 territory, a traditional meeting grounds, gathering place and travelling route to the Cree, Saulteaux, Blackfoot, Métis, Dene and Nakota Sioux. We acknowledge the many First Nations, Métis and Inuit whose footsteps have marked these lands for centuries. We respect the privilege of creating, living, and playing on this beautiful space and we are grateful.
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Join the #proudlyasian campaign to build safer spaces for all during Asian Heritage Month in May 2023.
I have partnered with an Asian collective in Edmonton to launch new, special edition merchandise to celebrate and empower the accomplishments of our community during the month of May. All proceeds will be donated to Indigenous-led Bear Clan, which supports homeless communities in Edmonton and Winnipeg.