Media Training

Storytelling Workshop

Serena Mah is an experienced media trainer and draws from two decades as a reporter, anchor, and producer at two Canadian networks, CBC and CTV. She knows how and why media choose their stories and shares her knowledge so partners can make the perfect pitch through storytelling for earned media.

As a former political specialist, she is passionate about changing the conversation by infusing diverse voices.

This workshop is ideal for anyone or any organization wanting to inspire their inner storyteller.

Coming soon: a new workshop for municipal election candidates

Press Releases & Public Relations

Video Storytelling

Social Media

Media 101

1. Understanding the Media

With drastic cuts to media budgets journalists are doing more with less. Getting in the news is harder than ever. We give you practical tips and media training to cut through the noise so your story gets the lift it needs.

2. What Makes a Good Story?

What you think is a good story may not necessarily catch the interest of the media. What are the elements of a good story? What do you need to know to share your story effectively with the media. When is a good time to share your story?

3. Pitch & Press Release

A well written press release will spotlight your story in the media, how and when you pitch it is also important. How do you pitch a story? How do you write a press release? You have the media’s attention, now what?

Serena Mah hosts storytelling workshop for media training

Amarjeet Sohi practicing lines with Serena during his campaign to be Edmonton's next Mayor

Serena Mah with Edmonton Mayor, Don Iveson

Media scrum is a crucial part of media training

Serena Mah media trains prior to an interview

Serena Mah during storytelling workshop, preparing for interview training

First in-person Storytelling workshop since COVID-19, group takes picture

Performance Coaching

This one day workshop is ideal for those who are committed to enhancing and polishing their public speaking skills. We work on interview techniques with easy tips to keep you on track so your key messages are delivered with impact.

Throughout this one-day workshop Serena will guide you through the process of developing your personal brand. With her guidance, you will learn skills and best practices that will elevate your storytelling by focusing on:

1) Storytelling & Social Media

2) Understanding and using video effectively

3) Interview Techniques

Workshop Testimonials

"I so enjoyed these. Serena, your authenticity and story telling abilities came through in all that you did, from your land acknowledgements to the examples you gave of the work you have done with others. It was a pleasure meeting and working with you."

Melissa Skinner

"Serena Mah's Storytelling workshop helped give me the space and hands on practice to reflect upon how we communicate the work we do and become more confident in being on the spot."

Rene

"The workshop is informative, immersive and interactive! I learned a lot, not only from Serena, but also from my fellow participants! I'm positive I'll be able to apply many of my experiences in my upcoming goals."

Giselle

“I loved the teamwork from Serena’s team. So helpful, outgoing, and kind. I really appreciated the hands on learning and instruction”

Roxanne Ulanicki

"This workshop was a perfect mix between shared information and application. It was highly individualized but done in a group so we could learn from each other."