Serena Mah is sought after as a media trainer because her simple methods work and her inside knowledge as a journalist at two Canadian networks (CBC & CTV) is invaluable.
As a political junkie she is passionate about changing the conversation by infusing diverse voices into the next civic election. Storytelling is essential for connection.
This workshop is ideal for anyone wanting to inspire their inner storyteller.
With drastic cuts to media budgets journalists are doing more with less. Getting in the news is harder than ever. We give you practical tips and media training to cut through the noise so your story gets the lift it needs.
What you think is a good story may not necessarily catch the interest of the media. What are the elements of a good story? What do you need to know to share your story effectively with the media. When is a good time to share your story?
A well written press release will spotlight your story in the media, how and when you pitch it is also important. How do you pitch a story? How do you write a press release? You have the media’s attention, now what?
Throughout this one-day workshop Serena Mah will guide you through the process of developing your personal brand. With her guidance, you will learn skills and best practices that will elevate your storytelling by focusing on:
1) Storytelling & Social Media
3) Interview Techniques
This workshop was a perfect mix between shared information and application. It was highly individualized but done in a group so we could learn from each other. - Melissa
Serena Mah's Storytelling workshop helped give me the space and hands on practice to reflect upon how we communicate the work we do and become more confident in being on the spot.
The workshop is informative, immersive and interactive! I learned a lot, not only from Serena, but also from my fellow participants! I'm positive I'll be able to apply many of my experiences in my upcoming goals.
Serena Mah Consulting Inc. prides itself on aligning with community partners trying to make a difference in the world. Social Advocacy is not just a buzzword. It’s about diversity, equality, safety and true inclusion while recognizing the intersectionality of class, race, gender, and ability. it's about empathy and compassion. It’s a gift to do what you love and we appreciate your trust.
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