Media 101
1. Understanding the Media
With drastic cuts to media budgets journalists are doing more with less. Getting in the news is harder than ever. We give you practical tips to cut through the noise so your story gets the lift it needs.
2. What Makes a Good Story?
What you think is a good story may not necessarily catch the interest of the media. What are the elements of a good story? What do you need to know to share your story effectively with the media. When is a good time to share your story?
3. Pitch & Press Release
A well written press release will spotlight your story in the media, how and when you pitch it is also important. How do you pitch a story? How do you write a press release? You have the media’s attention, now what?
BRAND DEVELOPMENT
Throughout this one-day workshop Serena Mah will guide you through the process of developing your personal brand. With her guidance, you will learn skills and best practices that will elevate your storytelling by focusing on:
1) Storytelling & Social Media
2) Performance
3) Interview Techniques
