The Serena Mah Consulting Team worked with the Asian Heritage Foundation to plan and lead a month of events celebrating Asian Heritage. In addition to coordinating community events , social media management and relaunching the AHF website and brand, Serena Mah created and hosted the virtual kickoff event which was seen by thousands of Canadians.
It was a showcase of rich culture but also a deep discussion of legislative racism and the roots of anti-Asian sentiment. And for Serena Mah personally, it was an honour to work with prominent Asian Canadians such as Teresa Woo-Paw and Cesar Cala, who have charted the way for Asian Canadians for decades. As a first generation Canadian, Serena shared these thoughts at the finale of Asian Heritage Month.
This independent task force was appointed by Edmonton’s city council. The group was made up of community members with diverse and lived experience with racism and marginalization. The Task Force mandate was to look into solutions on how to improve the safety ecosystem.
Serena Mah Consulting worked with the Task Force and listened and learned, eventually helping shape the recommendations into a report and video outlining problems and solutions to policing. 13 out 14 solutions were accepted. The 14th controversial recommendation of a funding freeze will be debated more before a final decision is made.
In April 2020 Serena Mah received a phone call to help launch a national network to provide support to Asian communities suffering from rising anti-Asian racism and violence. Within 10 days, the network was mobilized and commanded national media headlines. The network also launched an online reporting tool to gather data on racism and provide mental health support for targets of racism.
In just a year, ACT2endracism has led the way with educational webinars and collaboration with over 50 communities, thousands of Canadians, and government at all levels.
Serena Mah worked with the Canadian Mental Health Association to create a video campaign to raise awareness of its support services for anyone facing a crisis or distress. The team is currently in video production on stories related to housing, suicide and grief, and its 211 line. Earlier this year, Mah’s team worked on Mental Health Day with CMHA in video production and Serena hosted its virtual fundraiser.
The John Humphrey Centre for Peace and Human Rights in Edmonton leads the way in education, but there is a misconception it offers services. That’s because Covid-19 uncovered gaps in services leaving thousands of people without. JHC stepped in and continues to support the community.
Serena Mah continues to work with JHC crafting a communication strategy to focus its story, working closely with the board and executive director to chart a new direction to tell its story, expand its network and create sustainable funding.
Mark Cherrington is an amazing community builder known for his helping hand. When he lost his job at legal aid he wanted to keep doing what he does best - showing up when there was no one left to call. Cherrington offers support in complicated child welfare cases, human rights violations or even delivering diapers and baby formula.
Serena Mah produced a video campaign to anchor a fundraiser to sustain his work. Before this, he had relied on ad hoc donations on social media. By creating a fundraising channel his work is now supported by monthly donations and he’s able to do what he loves; helping others.
Serena Mah has the distinct pleasure of working with the First Nation where she grew up. She began media relations for the First Nation when its appeal for the duty to consult hit the Supreme Court in 2018. Since then, Serena has continued to provide media advice and now is working closely with Chief Peter Powder and council as they chart their strategic direction into the future. Her team is excited to work on video production and a website refresh along with creating content for social media and the website. It’s a great honour to share the stories of the amazing Mikisew on a land she grew up on.
Serena Mah Consulting Inc. prides itself on aligning with community partners trying to make a difference in the world. Social Advocacy is not just a buzzword. It’s about diversity, equality, safety and true inclusion while recognizing the intersectionality of class, race, gender, and ability. it's about empathy and compassion. It’s a gift to do what you love and we appreciate your trust.
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